Anthology Poems Essay

It is just filled with 5 poetic lines which we had to either do a free verse poem, poems without rhyming or patterns and that don‘t follow any rules, or a blank verse which is a poem that uses no rhyming but has iambic pentameters (patterns). Or you can do a rhyme verse which is a poem that uses rhyming. My poem is blank verse because even though I have no rhyming I have a pattern. You see I repeat the word â€Å"reason† a few times and it follow a pattern. Read ona The Room No matter how many times I tell him, He never cleans his room! On how dirty it is! His underwear is under the ____ Bed. His papers are on the __f_lo__o_r__. Last weeks sandwich is a M O L D Y Mess! Theirs something called â€Å"Clean up your room! † I say to him everyday! At last I punished him with a ban on T. V. That’s when the stink went away. Description This poem is a poem with a speaker. A speaker poem is a person that is talking in the poem. Sometimes the speaker can be the author itself talking in the poem. Other times it is a made up character. In this case, you can figure out that the speaker is the kids mother because she â€Å"banned him with no T. V. † until his room is cleaned up. (Now mothers will do that, just ask my mother. ) Read ona My Cat My cat is dumb! Let me tell you that! He’s the opposite of what a cat Should be! He hates mice, But loves dogs. He doesn’t like milk, But prefers meat. Now tell me, Is that how a cat should be? Description This poem by yours truly is a irony poem. Ever heard of that word? Irony in poetic terms means when a result of something is the complete opposite of what you would expect. For example, in my poem you wouldn’t expect a cat to be friends with dogs. I mean dogs and cats hate each other. Well at least that’s what we would expect. And for a cat to not like milk! Unbelievable, right? (Yea I know, I have a dumb cat. But it is ironic that my cat behaves the opposite of what cats should behave like. That is why this poem is a irony poem. Read ona I Love You Do you remember? All the fun times we had. Oh how you would laugh at my jokes. Oh I’d do anything To hear your lovely voice. Your voice makes me smile Even when I’m mad. So I wrote this poem, To tell you, That I love you! Description This poem is a theme poem. Yes you heard right. Theme. Theme is the main idea in a poem or the authors feelings/thoughts. In this poem the theme is love. This is easy to figure out because the poem just says right there that the person loves another person. Some times these poems can be in a shape. Like my poem is shaped kind of like a heart and the theme of it is love. Isn’t it sweet? Read ona Just A Kiss Silence walks upon the stone halls. As you sleep for a hundred years. Fall, Winter, Spring, and Summer Visited you every year. Hoping to find you up and about. But just as they feared, Everything is weird- Sleeping Beauty has just premiered. But not before your sleep is evoked, Before you stands Charming himself. Thus, a kiss on the lips, Was all that was needed, To arouse you from your ancient sleep. Description This is another poem by me that is an allusion poem. Allusion in poetry terms means when a poem makes a reference to another poem. For example in my poem Just A Kiss the allusion is Sleeping Beauty sleeping for a hundred years until Prince Charming came to wake her from her deep sleep. I am alluding the story of Sleeping Beauty to my poem. Read ona I Wish I wish to drift into the darkness. Into the shadows of death. Slowly my grip loosens. I am trapped in an avalanche. This pain-its too much! I’m like snow trapped in the suns rays. Slowly and silently, I’ll rise, From this nightmare. Description This poem is a chance poem. Nothing big but we just had to pick 5 words from this list and use those words to make a poem. Read ona Moment Of Freedom The monsters in my head, They tell me I’m crazy. Maybe I am. These monsters, they yell and scream, Until I let them out. But they come back, they always do. These monsters they bring me crimson delight. Fresh crimson pleasure, trickling down my arm As the blade digs deeper, I find a moment of freedom. A moment where everything stops. Everything is peaceful. Everything is fine. But soon the monsters will come back. Then, no longer will I feel the pain. No longer will I feel crimson joy. Everything will be back to normal, With the monsters screaming, Until I let them out again. Description This poem is a poem with figurative language poem. Figurative language is a term in poetry when you compare two unlike things to make something clear. For example if I say the soap bubbles in the bath tub are like clouds in the sky, I am comparing the soap bubbles to the clouds, but the soap bubbles aren’t really clouds, right? In this poem I am comparing the suicide thoughts of the speaker to monsters. Read ona Nothing But The Best You’re my summer sun, And I’m your winter wind. No matter what mistakes I make, All the times I’ve yelled at you, You’re always there. Even when I’m fierce like the winter wind; Howling all the time, My nerves are calmed by your sunshine smile. You’re a treasure chest, Full of priceless gems. To me you’re nothing but the best. Description This poem is a poem of assonance/alliteration. Assonance is when you use repetition of the sound of a vowel. I don’t think I have tat but I do have alliteration. Alliteration is the repetition of 2 or more words that end with the same sound or start with the same letter. For example in the poem I said â€Å"winter wind† both words have a â€Å"w† in the beginning. I also used â€Å"sunshine smile† which has a â€Å"s† in the beginning of each word. This is how my poem uses assonance/alliteration. Read ona The Monster Mama always said she loved me. But then why do I cry every time she came home? Why do I hide under the bed, Praying she didn’t come looking for me? Before daddy left, She told me I was her sweet little angel. So why does she tell me that she hates me? Why is it the she says I’m a nuisance? What did I do, To get black and blue, Bruises all over my body. Mama always told me, That the monster always haunts kids, Who lie and cheat and hit people. Then why did she lie to me when she told me, That daddy ran away, When she kicked him out of the house? And why did she cheat on daddy before he Went to another place? And why does she hit me with her whiskey bottle? Why does she love to see me cry When the glass cuts my skin? Mama knew what she did to me, But what she didn’t know was that the monster was, The only one that said it loved me. Description This poem is a poem on symbolism. Symbolism is the idea or topic of the poem. For example, the night is a symbol of death. Or in the poem I made the monster symbolizes the thoughts one would have after abuse. Read ona The End My past is finished, It’s all filled with pain. My past is killing me, ‘Cause I’m trapped in this lane. My mind is at war with me, I can’t control the thoughts deep inside me. I’m bent out of shape with all this pain, I think it’s time I’ve played life’s game. Before it’s time I ask myself, ‘Is this the end? Will there ever be a tomorrow? ’ Almost turning away, I turn right back, I decide there is nothing more for me, Only the end can set me†¦ Free†¦ Description This last poem is a free verse poem. Like I explained in the other poem called â€Å"Reason† I said that free verse poems are poems without rhyming or patterns and that don‘t follow any rules. And just like in this poem I did not follow any patterns. aSTOP? *NO MORE POEMS*

Malunggay can be used as water purifier Essay

Aside from its potential as biofuel feedstock, the seed of moringa, locally known as malunggay, could also be used for treating water, a Filipino scientist said yesterday. Dr. Isidro Sia, a professor of the Department of Pharmacology and Toxicology of the University of the Philippines-Manila, said moringa seeds have been found to be one of the most effective water purifiers, based on international studies. He said the technology is being used in Kenya, Indonesia and Uganda. In the Philippines, he said UP has an ongoing project to study the water-purifying property of the local variety. According to research, moringa seeds treat water on two levels, acting both as a coagulant and an antimicrobial agent. â€Å"It is generally accepted that moringa works as a coagulant due to positively charged, water-soluble proteins which bind with negatively charged particles (silt, clay, bacteria, toxins, etc.) allowing the resulting ‘flocs’ to settle to the bottom or be removed by fil tration. The antimicrobial aspects of moringa continue to be researched,† it said. Solutions of moringa seeds for water treatment may be prepared from seed kernels or from the solid residue left over after oil extraction. Reports said moringa seeds, seed kernels or dried presscake can be stored for long periods but moringa solutions for treating water should be prepared fresh each time. In general, one seed kernel will treat one liter of water. The process of treating the water with moringa seeds would take at least one to two hours. â€Å"This clean water can then be filtered or sterilized to make it completely safe for drinking,† a report said. Moringa is also being promoted as animal feedstock. According to research, moringa has seven times the vitamin C in oranges, four times the calcium in milk, four times the vitamin A in carrots, three times the potassium in bananas, and two times the protein in milk. In addition to nutritional qualities, it has medicinal uses, external and internal. Its oil can also be used for cooking and for cosmetics and lubricants. Medical experts and herbalists attest to the long line of health benefits of Malunggay (scientific name: Moringa oleifera). And the most recent finding by researchers at the Pennsylvania State University (PSU) shows that crushed Malunggay seeds are potent in purifying dirty water. The research has scientifically proven the practice of Filipinos and Egyptians in using crushed malunggay to purify water. The PSU researchers claimed in a paper that the protein in the Malunggay seed kills bacteria by gathering them into clusters that sink into the bottom of a container. The protein fuses the membranes that protect the bacteria, thus destroying them in one fell swoop. The proteins are reportedly potent in their cleaning ability when harvested as mature seeds during the rainy season. Writing for Popular Science on June 11, 2015, Mary Beth Griggs said the role of Malunggay seeds as water purifier would be a boon to hundreds of millions of people with little access to potable water. With Malunggay seeds as alternative, those living in remote communities need not secure nanotech filters and light-based water purifiers. Indian researchers also discovered that Malunggay improves the motility of spermatozoa, making it a favorite among men who want to sire many children. Several years ago, the Department of Agriculture (DA) launched a campaign to popularize the propagation of Malunggay through the Biotechnology Program Office (BPO) then under Dr. Alice Ilaga and consultant Dr. Satunina Halos. It was even suggested that oil from Malunggay seeds could be extracted and used for various pharmaceutical purposes. Malunggay leaves are a good source of calcium, iron, ascorbic acid and phosphorous. Filipino boxing icon and Sarangani Rep. Manny Pacquiao credits soups with Malunggay leaves for boosting his energy during training. Moringa Water Purification In many parts of the world river water which can be highly turbid is used for drinking purposes. This turbidity is conventionally removed by treating the water with expensive chemicals, many of which are imported at great expense. Natural coagulants have been used for centuries in traditional water treatment practices throughout certain areas of the developing world. Crushed Moringa seeds clarify and purify water to suit domestic use and lower the bacterial concentration in the water making it safe for drinking. By  using Moringa seeds people will no longer be depending on expensive means originating from the West. Using Moringa to purify water replaces chemicals such as aluminium sulphate, which are dangerous to people and the environment, and are expensive. Moringa seed powder can be used as a quick and simple method for cleaning dirty river water. Studies showed that this simple method of filtering not only diminishes water pollution, but also harmful bacteria. The moringa powder joins with the solids in the water and sinks to the bottom. This treatment also removes 90-99% of bacteria contained in water. Water from varying sources will need different amounts of Moringa seeds powder because of the impurities present will not be the same. Experiments with a jar will help in working out the correct amount needed. Moringa In addition to food, shelter and clothing, water is one of our basic human needs and lack of potable water is a major cause of death and disease in our world.  Moringa oleifera seed contains 40 per cent by weight of oil, with the remaining presscake containing the active ingredients for natural coagulation. The high market value for the oil make the case for promoting the cultivation of the seed a strong one. The growth of Moringa oleifera trees by smallholder farmers should be actively promoted as a means of providing vegetables and raw material for oil extraction in addition to a simple, but effective natural coagulant for turbid river water. Using natural materials to clarify water is a technique that has been practiced for centuries and of all the materials that have been used, seeds of the Moringa have been found to be one of the most effective. Studies have been conducted since the early 1970’s to test the effectiveness of Moringa  seeds for treating water. These studies have confirmed that the seeds are highly effective in removing suspended particles from water with medium to high levels of turbidity (Moringa seeds are less effective at treating water with low levels of turbidity). Moringa Water Purification Theory Moringa oleifera seeds treat water on two levels, acting both as a coagulant and an antimicrobial agent. It is generally accepted that Moringa works as a coagulant due to positively charged, water-soluble proteins, which bind with negatively charged particles (silt, clay, bacteria, toxins, etc) allowing the resulting â€Å"flocs† to settle to the bottom or be removed by filtration. The antimicrobial aspects of Moringa continue to be researched. Findings support recombinant proteins both removing microorganisms by coagulation as well as acting directly as growth inhibitors of the microorganisms. While there is ongoing research being conducted on the nature and characteristics of these components, it is accepted that treatments with Moringa solutions will remove 90-99.9% of the impurities in water. Water Treatment with Moringa Seeds Solutions of Moringa seeds for water treatment may be prepared from seed kernels or from the solid residue left over after oil extraction (presscake). Moringa seeds, seed kernels or dried presscake can be stored for long periods but Moringa solutions for treating water should be prepared fresh each time. In general, 1 seed kernel will treat 1 liter (1.056 qt) of water. Dosage Rates: Low turbidity NTU250 2 seeds per 1 liter (1.056 qt) water INSTRUCTIONS TO CLEAN WATER WITH MORINGA SEEDS 1 Collect mature Moringa oleifera seed pods and remove seeds from pods. 2 Shell seeds (remove seed coat) to obtain clean seed kernels; discard discolored seeds. 3 Determine quantity of kernels needed based on amount and  turbidity of water; in general 1 seed kernel will treat 1 liter (1.056 qt) of water. 4 Crush appropriate number of seed kernels (using grinder, mortar & pestle, etc) to obtain a fine powder and sift the powder through a screen or small mesh. 5 Mix seed powder with a small amount of clean water to form a paste. 6 Mix the paste and 250 ml (1 cup) of clean water into a bottle and shake for 1 minute to activate the coagulant properties and form a solution. 7 Filter this solution through a muslin cloth or fine mesh screen (to remove insoluble materials) and into the water to be treated. 8 Stir treated water rapidly for at least 1 minute then slowly (15-20 rotations per minute) for 5-10 minutes. 9 Let the treated water sit without disturbing for at least 1-2 hours. 10 When the particles and contaminates have settled to the bottom, the clean water can be carefully poured off. 11 This clean water can then be filtered or sterilized to make it completely safe for drinking. DANGERS Secondary Infection: The process of shaking and stirring must be followed closely to activate the coagulant properties; if the flocculation process takes too long, there is a risk of secondary bacteria growth during flocculation. Recontamination: The process of settling is important. The sediment at the bottom contains the impurities so care must be taken to use only the clear water off the top and not allow the sediment to re-contaminate the cleared water. Additional contaminants: Moringa treatment does not remove 100% of water pathogens. Using Moringa oleifera as a replacement coagulant for proprietary coagulants meets the need for water and wastewater technology in developing countries which is simple to use, robust and cheap to both install and maintain. Water purified with oringa seeds, is acceptable for drinking only where people are currently drinking untreated, contaminated water.

Psychological theory of development phase Essay

Juniad is ten, he is currently experiencing constant developmental phase through his life experience, the nature of his current developed behavior problems are: aggressiveness, defiantness, disobedient and incompetence in class activities. His challenges are reading disorder, school insufficient resources, failure, bullying and dysfunctional parenting. Using the Erik Erikson psychological theory of developmental phase I will be looking at Junaid’s current developmental stage, and I will also be analyzing the factors playing a role in junaid’s developmental stage and also how efficient he will be able to handle the current crisis he is experiencing. Furthermore I will be suggesting options available to facilitate a successful resolution of Junaid’s current developmental stage bolstering his chances of exiting this stage with confidence and competence. With the Erik Erikson psychological theory of development phase Juniad is currently in Industry vs Inferiority. Ju naid is ten this stage begins at the age of 6 to puberty, the challenge is mastering of certain basic skills required for success in adult life while avoiding feelings of inferiority. In this stage children develops ability to work with others, success becomes very important to the child the Synthesis when this psychological crisis is resolved successfully. Children develop a sense of competency at useful skills and tasks. More and new demands are imposed upon children and children in turn are generally ready to meet these demands. The danger at this stage, is, inferiority this is reflected in sad pessimism of children who have little have little confidence in their ability to do things well. This sense of inadequacy may develop when parental attitudes are negative towards the child’s developing competency, when family life has not prepared children for school life or when experiences with teachers and peers are so negative that they destroy children’s feeling of competence and mastery (Louw & Louw, 2007). Junaid is not successfully resolving the crisis faced by him, because factors like reading disorder, school insufficient resources, failure, bully ing and dysfunctional parenting are challenges that are interfering with his current stage in Erikson’s psychological theory of development. All this factors leads to his developed behaviour problems of aggressiveness, defiantness, disobedient and incompetence in class activities; this is an interpretation that he couldn’t acquire the basic  skills in life for the next developmental stage, his incompetence around this areas lead to behavioral problems, because this is the best way he knows how through his life experiences and the factors around him. Problems like aggressiveness looking into Instrumental aggression; it refers to aggression as a means to an end (Louw & Louw, 2007). Junaid could be aggressive just to pass a message to the parent or the social environment, that is emotional needs are not meet. According to Louw and Louw (2007) Erikson’s basic trust vs. mistrust; from Basic trust infants develops the necessary self-confidence, mistrusting infants are usually subjected to erratic or harsh care and cannot depend on the goodness and compassion of others. They therefore tend to protect themselves b y withdrawing from others around them and it is carried into later relationship. Juaid lacks self-confidence in himself and his abilities, his non-participation in class activities shows he is unable to meet up with the teacher’s expectation. Looking into self-confidence in terms of Erik’s basic trust vs mistrust, it is necessary to develop self-confidence this only shows that Junaid’s was subjected to harsh care and he is trying to protect himself from his parents’ behaviour towards him and the social environment. He feels there is no goodness or compassion and these basic mistrust issues can also be added with the crisis he faces in his current live as he lacks self- confidence in everything he does. Children developmental stages is a process that still relies on pass encounters or experience to predict or understand present behaviour. Children development is a continues process, the behavior of every individual’s is unique, children generally have these unique way in which they cognitively and emotionally interpret and proces s their experiences this plays a significant influence on their development. Looking into developmental areas; aggressiveness, defiantness, disobedient and incompetent with class activities are all related to â€Å"social development â€Å" It is the development of an individual’s interaction and relationships with other people. Furthermore it also refers to the influence of society and significant other persons on the individuals, one importance aspect of social development is â€Å"moral development† (Louw & Louw, 2007). Being aggressive, defiant, disobedient and incompetent with class activities shows there is also a problem in the moral development. Going back into social development, society and significant other person’s plays an important role  in the individual’s life. Some of Juniad’s challenges like Bullying and dysfunctional parenting style, Reading disorder and failure, we could clearly see how social factors have an effect on his current developed behavior problems. Bullying it is destructive form of peer interaction in which children become frequent targets of verbal and physical attacks or other forms of abuse (Louw & Louw, 2007). Bullying has influence on the child’s psychical, emotional, social and educational wellbeing. Reading disorder which leads to failure can be associated as a result of bullying since Juan’s first grade. Parent and educators have an important role to play in eradicating bullying. Dysfunctional parenting style and aggression, social factors of aggressive behavior parents play a vital role in their children’s aggressive behavior, the type of nurturance a child receives and the disciplinary strategies that parents follow. Children whose parents are cold, negative, hostile and rejecting towards them tend to be more aggressive. Parents negative behavior may cause frustration in the children because their emotional needs are not being meet; they react with aggressive behaviour (Louw & Louw, 2007). Juniad’s father wants him to be involved in sport. As a result of his lack of competency in sports due to physical nature his father criticized him. Recalling back to social factors of aggressive behaviour and parents, we could actually see one or more reasons why junaid is aggressive how the negative behaviour of his dad causes frustration in his life. Parents need to know children developmental phrase and the developmental stages each developmental characterizes and crisis, the opposing poles according to which individuals must orientate. The positive and negative poles of a crisis in children development and also find the necessary solution to remedy the current crisis, because the earlier stage of psychological development provide the foundation for the later stage (Louw & Louw, 2007). Parents should take the development of their children seriously by acquiring the right information from the right source like local medical practitioner, psychologist. Etc. If they can’t make time they can watch related narrative videos online; on how to raise children into successful adult. Mankind has developed through ages and current ly in the era of information technology (Elliott & Jacebson 1991). Internet can be as a source for helpful information which is uploaded out there, parent can make internet research and also view helpful videos  like; About Child Development, Child Development Stages, Infant Developmental Milestones (Youtube 2014). Parent should understand what developmental miles stone stands for and what they should expect from their children at certain ages, just an insight to understand that children are fragile and they shouldn’t be forced in development. Parent should know what to expect from their children when they know more about developmental miles stones. They should be informed on things to do so they don’t hurt their child emotionally and psychically. According to UniCef South Africa (2008) parents/family have roles to play in the life of their kids, they are supporting guards giving to assist parent to know their roles and how to assist their children. Aggressive behaviour sometimes is as a result of low self-esteem treatment to improve low self-esteem emphasis on encouraging the patient to examine their beliefs and the evidence to support them and to acknowledge their positive qualities and also method to enhance self-esteem which is focused on eliciting statement about positive qualities that the patient may have and then investigating evidence to support these positive statements. (Pauline & Nicholas 2003). People with low self-esteem need positive activities to strengthen the already positive form of action helping them to get through their behavioral problems. They need to realize well power. Phonologically driven instructional Treatment can be of help with patient suffering from dyslexia, a phonological driven instructional treatment has to do with motivation of the patients with general phenomenon that they engage in or interact with that makes them happy like stories, cartoons, depending on the age of the patients and what generally appease or interest them. Understanding dyslexia involves a lot of combinations like, the current patient’s situation with the characters of the stories or the cartoons or the hero, making them understand they can be more. This encourages or convinces dyslexia patient that despite a slow start in learning to read, they could finish the race as skilled readers. The using of a systems approach in which instruction will be aimed at all levels of lan guage (subword, word, and text). Create instructional session, where by each session begins with a sound games to remediate the deficits in phonologic processing. Present polysyllabic words from texts present them orally, allow Junaid to count the number of syllables in the spoken word and use colored counters to represent each phoneme in the syllables. Only after  he analyzed the phonologic structure of each word will he see the same words in written form. Teach him how to decode the words by using syllabic patterns of written english and correspondences between one and two-letter spelling units and phonemes. Be Patient give him more time in analyzing and utilizing the complexity of syllabic patterns and spelling-phoneme of English. Present reading materials for reading then, enlighten Junaid more about the brain and functions of the brain. Repeat treatment from time to time. Phonologically driven treatment suggests that the brain is not only an independent variable that can cause a language disorder, such as dyslexia, but is also a dependent variable that can be modified by instructional intervention from the environment (Richards & Corina a & Serafinia & Steurya, & Echelarda & Dagera & Berningera 2000). In conclusion: A child development is a gradual process, social factors plays an important role in children’s development. It is important to note that developmental stages in children are important, unsuccessful developmental stage can be a problem in the next stage of development creating behavioral problems. Parents should understand children behaviour is unique, in a sense that pass experience creates present situation in behaviour. Parents should lookup data in this technology era that will assist them in raising their children. Aggressive behaviour or other unable acceptable social behaviour is mostly driving by unmeet emotional needs. Dyslexia patient sometimes end up using â€Å"drugs† one of the most common results of the limitation is the response of aggression (Hall & Tarrier 2003). It is important remedy behavioral problems in time. Reference List.Elliott, R. K., & Jacebson, P. D. (1991). ACCOUNTING A NATIONAL EMERGENCY. Journal of Accountancy, 55. Chicago Hall, P. L., & Tarrier, N. (2003). The cognitive-behavioural treatment of low self-esteem in psychotic patients: a pilot study. Behaviour research and therapy, 41(3), 317-332. Chicago Louw, D., & Louw, A. (2007). Child and adolescent development. South Africa. Richards, T. L., Corina, D., Serafini, S., Steury, K., Echelard, D. R., Dager, S. R., †¦ & Berninger, V. W. (2000). Effects of a phonologically driven treatment for dyslexia on lactate levels measured by proton MR spectroscopic imaging. American Journal of Neuroradiology, 21(5), 916-922. Unicef South Africa. (2008). Nation Building From The Start Early Childhood Development. Unicef, August 26. [On-line].Available: http://www.unicef.org/southafrica/SAF_resources_kbsreport.pdfYoutube. (2014). Child Development Stages. Child development, August 26. [On-line]. Available: https://www.youtube.com/watch?v=P7f5TggIVLgYoutube. (2014). Infant Developmental Milestones [UndergroundMed]. UndergroudMed, August 26. [On-line]. Available: https://www.youtube.com/watch?v=i0fnBTUuRIAYoutube. (2014). About Child Development. Child development, August 26. [On-line]. Available: https://www.youtube.com/watch?v=i0fnBTUuRIA

Challenges of gay people serving in the military Research Paper

Challenges of gay people serving in the military - Research Paper Example The USAF has worked over the years in alliance with many countries, building strategic partnership for acquiring and maintaining â€Å"access to foreign territories for operational purposes† (Moroney et al, 2010, p.xiii). The USAF has revised their Mission Statement during 2005 to conform to the needs of the time, and its present mission is to â€Å"fly, fight and win... in air, space and cyberspace† (Our Mission, 2012a). In order to achieve the objectives of their mission, the members of the Air Force uphold the vision of â€Å"Global Vigilance, Reach and Power,† which spans into the concept of â€Å"three core competencies: developing Airmen, technology to war fighting and integrating operations† (Our Mission, 2012a). USAF is an organization of high ethical values, and they function within the framework of three values that comprise the concepts of â€Å"Integrity First, Service before Self and Excellence in All We Do† (Our Values, 2012b). ... hip and members of this organization, while discharging their responsibilities, have to consider the interests of different stakeholders including the national government, the citizens, other friendly countries, and the overall interests of the international community in making this world a better place for humans to dwell on. Therefore, all personnel who serve the Air Force have to imbibe in them a high sense of integrity, moral, ethics, and other values that the organization upholds. Similarly, leadership, being the most crucial element in determining the right direction for organizations to achieve their goals, the role of leaders in upholding the tenets of USAF, becomes paramount. Thus, when the organization manifests even a slightest indication of any perceived deviation from its projected image in the public eye, the leadership will have to bear the brunt of criticism. Unfortunately, despite their elite status and the high degree of performance, leaders of the organization have come under the flakes of disapproval on allegations of discrimination against gays and lesbians. In this context, the sexual orientation of a person is his or her absolute right and no force on the Earth has any reason to question its validity. Similarly, there is no acceptable justification for discriminating people on the basis of their sexual preferences. Humans, in spite of their claims of being sophisticated, nurture certain notions, deriving from established norms, and categorize peculiar behaviors that do not fall into their definition of accepted way of life as taboos. Thus, they consider gay and lesbian individuals as deviant and outcast them from the mainstream society. When the society upholds the value of human rights to all, without any regard to the attributes of ethnicity,

The Future of the Euro zone and U.S. Interests Case Study

The Future of the Euro zone and U.S. Interests - Case Study Example With the threat of default the markets started in claiming exaggerated interest rates against their bonds. This grave concern entailed enormous risks and uncertainties enthralled to the banking system of Europe and simultaneously the viability of the euro. The staggered growth in the Euro zone with mild recessionary forecasts in 2012 leads to the enhanced problems in the banking systems. One of the significant causes of the crisis results from the loopholes in the architecture of the currency union along with the fact that EMU provides a provision for a common central banking structure. The weak enforcement of the dynamic fiscal discipline resulted in the rising of the public debt in some of the Euro zone countries. Trapped in the euro, the individual members find it difficult in inflating their way out of the huge public debt or make an endeavor in devaluing their currency in order to make their exports more competitive in the trading platform (Ahearn et al, 2012). The paper will se ek the problems faced by the US corporations in Greece in accordance with the euro zone debt crisis and will focus on the case study approach involving analysis which will direct towards the policy implication paradigm which will state that whether the US corporations along with their joint ventures will withdraw from Greece or not. Adverse signaling starting with Greece and the present situation The Euro zone crisis began in early 2010 at a juncture when the financial markets were jeopardized with its herald in Greece. Fears generated and signaled that the default in Greece was an adverse indicator for other Euro zone countries. There was delayed response from the stabilization policies for the renewal of the crisis period. Extended negotiations resulted in the intervention of the International Monetary Fund (IMF) in 2010 in supplying a fund of â‚ ¬110 billion loan for Greece along with a wider stabilization fund booster for the other Euro Zone countries for the requirement of t he loans. In a quite recent European Union (EU) summit on December 8-9, 2011, the leaders of the European Union declared a jolt of new policy measures which included fiscal compact as well as bilateral lines of credit from the European countries to the IMF for addressing the critical position of the Euro Zone Crisis (Ahearn et al, 2012, p.1). Threats for the US corporations A very serious concern which crept up among the United States (US) is that the aftermath of a sovereign debt by Greece or the massive collapse of any European financial institutions was forecasted with the wave of credit freeze-ups in to the US resulting in the devastations in the US stock market and the economy. Another additional concern of the United States is regarding the staggering down of the Euro zone economy with the depreciation of the euro which will in turn affect the exports of the United States and hence the earnings of the companies of the US companies (Ahearn et al, 2012, p. 3) . Possible frontier s of the Euro zone crisis The Euro zone crisis is thought to have severe effects on the US economic and political interests in varied ways. One of the major concerns in the US is that a sovereign default by Greece or the breakdown of the financial institu

The Issue of Equality and Fairness between Employees Research Paper

The Issue of Equality and Fairness between Employees - Research Paper Example Inputs include all the rich and diverse elements that employees believe they bring, or contribute, to the job – seniority, prior work experiences and job performance. Outcomes are the rewards they perceive they get from their jobs and employers; outcomes include direct pay and bonuses, fringe benefits, job security and economic rewards. Employees analyze the fairness of their own outcome/input "contract", and then compare their contract with contracts of other workers in similar jobs and even with those outside their job. Fairness of rewards (equity) may even be judged in comparison with relative criteria such as gender. Pay was a symbolic scorecard by which an employee may compare his/her outcomes with his/her inputs. An employees' reaction may be one of the three combinations that can occur from social and pay comparisons - equity, over reward and underreward. If employees perceive equity, they will be motivated to continue to contribute at about the same level. Otherwise, under conditions of inequity, they will experience tension that will create the motivation to reduce the inequity. The UK labor sector is still composed mostly of direct hire workers and employees although there is no doubt that there is a constant increase in the emergence of agency workers who mostly get affected with the ongoing issue of inequality. With this situation, the agency workers are susceptible to inequality or abuse in the employment sector. It is apparent that the legal framework and constitution should be reviewed and understood in reference to the rights that these agency workers have and if they are indeed fully covered and sheltered from any maltreatment of any kind.

Literacy evidence questions Coursework Example | Topics and Well Written Essays - 750 words

Literacy evidence questions - Coursework Example Depending on the item, you may be required to use Machiavelli's whole sentence or just a part of it. Make sure to punctuate and document correctly ( you need provide ONLY the page number for the quotation). Remember, you may not rephrase a quoted passage unless you are using brackets or ellipsis. Read the words in the item below, and then type out the completed sentence in the box, including the form of the Machiavelli quotation that would fit in the blank. Depending on the item, you may be required to use Machiavelli's whole sentence or just a part of it. Make sure to punctuate and document correctly ( you need provide ONLY the page number for the quotation). Remember, you may not rephrase a quoted passage unless you are using brackets or ellipsis. Read the words in the item below, and then type out the completed sentence in the box, including the form of the Machiavelli quotation that would fit in the blank. Depending on the item, you may be required to use Machiavelli's whole sentence or just a part of it. Make sure to punctuate and document correctly ( you need provide ONLY the page number for the quotation). Remember, you may not rephrase a quoted passage unless you are using brackets or ellipsis. Read the words in the item below, and then type out the completed sentence in the box, including the form of the Machiavelli quotation... People find a prince "praiseworthy" who keeps his promises and lives with sincerity and not with trickery. Question 3 (2 points)Save The following passage is from The Prince, by Niccolo Machiavelli. Imagine that it appears on page 92 of a literary anthology. How praiseworthy a prince is who keeps his promises and lives with sincerity and not with trickery, everybody realizes. Read the words in the item below, and then type out the completed sentence in the box, including the form of the Machiavelli quotation that would fit in the blank. Depending on the item, you may be required to use Machiavelli's whole sentence or just a part of it. Make sure to punctuate and document correctly ( you need provide ONLY the page number for the quotation). Remember, you may not rephrase a quoted passage unless you are using brackets or ellipsis. According to Machiavelli, a prince who "keeps his promises and lives with sincerity" is recognized as a praiseworthy prince. Question 4 (2 points)Save The following passage is from The Prince, by Niccolo Machiavelli. Imagine that it appears on page 92 of a literary anthology. How praiseworthy a prince is who keeps his promises and lives with sincerity and not with trickery, everybody realizes. Read the words in the item below, and then type out the completed sentence in the box, including the form of the Machiavelli quotation that would fit in the blank. Depending on the item, you may be required to use Machiavelli's whole sentence or just a part of it. Make sure to punctuate and document correctly ( you need provide ONLY the page number for the quotation). Remember, you may not rephrase a quoted passage unless you are using brackets or ellipsis. Everyone knows, says Machiavelli, that a prince who keeps

Discussion 3 Assignment Example | Topics and Well Written Essays - 250 words - 4

Discussion 3 - Assignment Example There is an emphasis for interdisciplinary collaboration in healthcare provision and clarity of how concepts relate to nursing help DNP nurses to interact, meaningfully, in teams (Fitzpatrick & Kazer, 2009). Preventive care is a concept under the clinical problem of hypertension among African Americans. Base on population differences, preventive care denotes the measures that different populations such as African Americans and Hispanics do in order to stay free from diseases. In regards to cultural differences, preventive care means the things that different cultures prescribe for their adherents to prevent illnesses. In sociology, preventive care refers to upholding lifestyles that promote health such as eating a healthy diet and consulting with physicians (Wilson & Cooley, 2006). The social context definition of preventive care is the maintenance of behaviors that are supportive of good health. OT professional may define preventive care as the measures that help one prevent getting difficulty engaging in their everyday activities. On the other hand, a nurse may define preventive care as the care that incorporates public health services and other programs aimed at promoting good health in the general population (Neinstein,

Analysis of the criticism of the design and development of the Essay

Analysis of the criticism of the design and development of the scottish parliament building at Holyrood, Edinburgh - Essay Example The extent to which these problems correspond to those identified in literature has also been evaluated. The United Kingdom of Great Britain was formed in 1707 as per the provisions of the Treaty of Union, merging the two separate countries of Scotland and England. The enactment of the Scotland Act 1998 and the Devolution of 1999, once again made possible the formation of a separate Scottish Parliament .The perceptible need for a separate building for the Parliament resulted in the Holyrood, site being chosen for the construction of , what was, in Donald Dewar’s words, a â€Å"purpose-built parliament offered to make a statement about Scotland’s future†(White &Sidhu, p 6). Though the Scottish Parliament Building Project, was fated to land itself in a series of controversies, resulting in its price tag continuing to rise beyond comprehension1, leading to what critics of the Project consider as the greatest fiasco ever that has happened in recent Scottish history, the fact remains that this magnificent building symbolizes the rebirth of a nation. The Genesis of the fiasco lay in Westminster, in the pay-as-you-go contracts signed by U.K. Ministers much before the Scottish parliament had ever been elected. 2 The crucial decision to adopt the high risk Construction management Route was taken unilaterally by the Project Manager without, without a proper evaluation. 3 The appointment of Bovis, the highest tenderer as Construction Manger smacked of favoritism on several counts. Besides, EU The feasibility studies were merely indicative in nature and did not represent the actual costs. Even at the time of designer competition, no tentative cost estimate was made, but undue reliance was placed on the verbal assertions of the architectural joint to budgetary compliance.(Fraser, Para 4.51) In addition, the Time-table was too

Business Organisations Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Organisations - Essay Example This leadership is not about taking turns running the meeting. It is rather about promoting a better way of doing things or a new product." Many studies have shown that good leaders tend to have certain qualities such as: they have technical and specific skill of some task, have a clear sense of purpose, they are optimistic, work well with others, and believe that they can make a difference, can nurture the people around them i.e. delegate tasks, aware of the environment and themselves, are empathetic, direct all actions towards the goals and the mission and are role models for others. There are many theories on which leadership style should be adopted, but each leadership style or approach used depends on the culture of the organisation and the task at hand. As all things, these approaches have their advantages and disadvantages, and in some situations it is better to use a particular type of approach over another. Leadership has been broadly categorized into classical approaches, behavioural approaches, trait approaches, transformational approaches and contingency approaches. Each approach has many theories within it. The classical approach contains the autocratic style, bureaucratic style, democratic style and the Laissez-faire. The autocratic style is the one in which the leader or manager retains control and power of decision making. Studies have shown that an autocratic leadership style leads to high absenteeism and labour turnover. There is low employee morale and the employees become dependent on the manager for decision making. Bureaucratic is when the manager goes by the book, follows procedure and policy, and if something is not in the book than he refers to his senior. This type of leadership style can be used when the job is routine, or when working with dangerous equipment and hazardous chemicals. It should not be used when employees start to lose interest in their job and do only what is expected of them and no more. A democratic style encourages participation, sharing of information and problem solving responsibilities. It is a way of coaching the employees to reach their full potential, although the final say lies with the coach. It is appropriate to use this style when the employee is skilled and the leader wants to provide the employees with opportunities, encourage team work, the task is very complex and requires input form all employees or when an organisational change needs to be made. It is not effective when there is a lack of time, it costs more to get everybody's input, the business in not in a condition to make mistakes, employee safety is vital and the manager feels insecure about delegating. Laissez-faire style is a do it yourself style. The leader provides no guidance. This is effective when the employees are highly skilled and know what they are doing. They are trustworthy and have experience in the field, and are experts. An example of this can be engineers and scientists working in the research and development department. They know what they want and how they want the end result to look like. It should not be used when the manager himself is unclear about his responsibilities and wants the employees to do his work, when the manager can not provide feedback; managers are unable to thank their employees and when the employees need the presence of the manager to guide them. Each of these

Individual Work Motivation Essay Example for Free

Individual Work Motivation Essay Be it a multi-national company or a small superstore right down the corner of your house, motivated and energetic employees are a pre-requisite everywhere in order to reach the zenith of excellence, success and prosperity. In accordance with a research paper rooting out from The Ohio State Universitys Piketon Research and Extension Center and Enterprise Center, enthusiastic employees are desired for the survival and efficiency of a particular organization. (Lindner J. R. 1984) An assortment of theories exist which suggests the reasons that why the employees in this organization were unable to be energized and elated to perform better and portray their true potential and ability in the training program which was chalked out by their respective organization. (Lindner J. R. , 1984) Theories and their implications To begin with, expectancy theory is a theory that has been drafted out by Victor Vroom who belongs to the Yale school of Management. This theory aptly states that employees in any company would be highly motivated if they firmly believe that more hard work and better performance would succumb to better results, improved outcomes and enhanced rewards such as a tremendous increase in one’s salary or fringe benefits. (Vroom, n. d) Vroom also throws lights on this exceptionally important fact that an employee’s motivation and hence his or her performance is based on numerous factors such as aptitude, skills, personality, experience and the amount of knowledge that he or she possesses. Following this, the attention is now turned to the reinforcement theory of motivation. This theory was chalked out by B. F. Skinner and his accomplices. The foundation of this theory is the â€Å"law effect†. This means that an individual behavior have a tendency to be repeated if the consequences and the rewards are positive and tends to declines if the consequence are negative. Some of the note-worthy elements of the reinforcement theory are positive reinforcement, negative reinforcement, punishment and extinction. Re-inforcement theories Keeping these two considerably significant theories in mind, the employees at this particular organization are unable to execute well in the training program because they are provided with less rewards and less positive consequences. Their performance in the training program is not co-related with the rewards that they would receive. Each employee is paid the same amount for attending the program, whether that employee is motivated or not, had passed the exam or not. Hence, employees are not at all passionate and energetic for performing well in the program. Following this, the employees are allowed to retake the training till the time they pass the exam. This policy makes the employees motivated to give out their hundred percent at the training program. Recommendations Keeping all these factors into consideration, managers of this organization should tightly relate the rewards with the performance and should make use of the theory of positive reinforcement. Managers should also make sure that the rewards are those that are valued by their employees and are desired by them. Employees should be given the necessary support to boost up their motivation and enthusiasm, such as a mentor or a human resource manager. Last but not the least, negative reinforcement should be used as tool to motivate the employees by informing them that not performing up to a benchmark and hence not passing the training would result in negative rewards such a decrease in one’s pay or the cutting down on some of the fringe benefits.

Legislations health and social care Essay Example for Free

Legislations health and social care Essay Health and safety: It’s important for everyone to be in a safe environment so they can do daily tasks without feeling scared and uncomfortable of something will happen to them for certain so that’s why in every health care setting the health and safety at work act 1974 has been introduced so they can safe guard vulnerable patients in their care. Providers in health care settings need to provide some of the following services to ensure that the service users and the employees themselves are safe when working for example: They need to provide and maintain safety when using equipment’s Provide a safe place of employment Ensure equipment is used safely, stored and delivered from one place to another. Provide a safe place to feel safe and welcomed at all times Look after the health and safety of others. Food standard regulation: The food standard regulation is one of the most important legislation in a health care setting because most hospitals, care homes, schools etc all serve food and it needs to be in a good standard for the service users to eat it without becoming violently ill for example poor hygiene can result to abnormality of different foods compared to the others which can make the person ill. For the service uses to eat without becoming ill this legislations helps guide the workers to do some of the following The controls include: Premises are clean and in a good state of repair Good drainage, lighting and ventilation Sufficient waste disposal facilities Toilet facilities for staff Equipment is in good condition and kept clean Also another guideline they should follow would be the temperature of the food needs to be monitored in order for the food to be served without any  complications and here is the temperature guideline for the foods being stored in specific places: It is an offence to allow food to be kept at temperatures that would cause a risk to health, so you must make sure foods that need temperature control are kept at the right temperature. Foods that need to be kept hot should be kept at 63 °C or above Foods that need to be kept cold should be kept at 8 °C or below (preferably at 5 °C or below) Foods that need to be kept frozen should be kept between -18 °C to -24 °C Manual handling regulations Manual handling regulations is a legislation that was introduced in 1992 for the safety of the people who handle equipment for example people who work in an industry will carry equipment’s and for that reason this legislation was introduced so the people can handle equipment safely without injuring themselves. It was found by a survey that 3 out of 5 people suffered a common injury known as musculoskeletal injury which caused many people to hurt themselves badly and some still haven’t recovered from it. This legislation avoids people lifting something that their body is unable to do, also avoids hazardous manual handling. This is what the employees follow: Use equipment safely according to instructions and training, immediately reporting any defects to their line manager/supervisors. Check each item of manual handling equipment is in safe working order before use

Global Migration: Analysis of Stephen Castles (2004)

Global Migration: Analysis of Stephen Castles (2004) Do you agree with Stephen Castles (2004) that migration policies fail? If so, why? If not, why not? Introduction Migration is one of the most important issues in international politics in 21st century. In 2013, there were about 232 million people-3.2 percent of migrants in the world and it has been increasing since 1990 with 154million to 175million until 2000.[1] People cross borders to have better opportunities, to escape poverty and have a better life for their families. Other reasons might be civil wars, conflicts or geographical problems caused by environmental degradation.[2] However, historically, the characteristic of migration began to change since sixteenth century when the European countries started to expand. Moreover form nineteenth century until the First World War, there was a massive movement from European countries to North America.[3] In addition, the number of migrants has been dramatically increasing after 1945. Meanwhile, in Britain, Western Europe, Australia and in North America the political concern about unwanted migrants and migration control issue have become parts of as ‘high politics’ because migration problems were affecting relations between states in 1960s and 1970s.[4] Especially, in 1980s and 1990s there were intensive efforts in controlling migration in many developed countries and they were trying to establish multilateral or supranational regulation system on migration.[5] However, despite these efforts to control migration, due to the increasing number of asylum seekers especially in Western Europe and Australia have built a public perception that migration policies have tendencies to fail.[6] Moreover, in the United States, the number of illegal migrants has been continuously increasing since 1960s and there are about 11millinion who are illegally living in the US today.[7] Then it would be important to question how migration policies work in the international politics today. Stephen Castles argues it is important to examine the elements that drive such migration processes. According to Castles there are about three main reasons that drive migration policy failure; factors arising from the social dynamics of the migratory process, globalization, and North-South relationships and factors within political systems.[8] The purpose of this essay is to evaluate Castles arguments on why migration policies fail. It will first start with explaining Castles key arguments on why migration policies fail, and evaluating his view on policy â€Å"failure†. It will then criticise Castles argument by using Gary Freeman’s argument on immigration politics in liberal democratic countries. Even though Freeman’s argument of migration polices in liberal democratic states is more applicable than Castles argument it will conclude by criticising both Castles and Freemans’ conceptual frameworks on migration policies. Factors Unmake Migration Policy One of the dominant approaches in forming migration policies until these days is neoclassical theory. It has had played important role in forming migration policies and it is indeed important role in migration studies.[9] This theory is focuses on why individuals migrate from one country to another by using comparison of the relative costs and benefits of remaining home or moving.[10] The key assumptions of neoclassical theory is that potential migrants have good knowledge of wage level and job opportunities in destination countries and that economic factor are the most important reasons for potential migrants.[11] It is also often defined as push-pull factors. Push-factors are economic, political hardships in most poor states and developing countries, and pull-factors include comparative benefits in developed countries such as political freedoms, better economic and employment opportunities.[12] The theory sees migrants as market-players â€Å"who have all information for their opt ions and freedom to make rational choices.†[13] Such assumption of the theory however have been criticised that it does not provide proper evidence to explain or prove actual migration movements today and also predicting migration movement for the future. Stephen Castles argues that neoclassical approach to migration enables to achieve appropriate migration policies because it ignores historical experience of migration movements.[14]According to Castles, there are mainly three reasons that fail migration policies today. Castles argues that it is important to understand historical experiences when setting immigration policies because it gives a better understanding to analyse the migration issues.[15] Castles provides a good example how guest workers policy failed in Germany in 1970s. At that time, policy makers recruited guest workers based on temporary residence principles that were formed when they were setting policies for guest workers. Even though employment opportunity declined, those unwanted guest workers never returned to their countries, but rather, brought in their families and eventually ended up staying for the long period and became as minority in Germany.[16] Castles insight is that once migration processes start they will continue and expand as an ongoing social process. He argues that families and their networks play crucial role in affecting potential migration to make a decision to migrate to destination countries. He argues that all migrants are not just individuals who react to market but social beings who are trying to seek for better outcomes for their lives by actively and continuously building migration processes. Moreover, Castles argues that there are structural dependencies in both sending and receiving states. In many developing countries there are tendencies to support encourage people to move to other states in order to reduce unemployment and in receiving countries there are structural tendencies that they need low-skilled labours in order to fulfil jobs that many local not willing to do.[17] Other factor that unmakes migration policy in Castles words is globalization and the division of North and South. Especially, Castl es emphases that globalization and recent North-South relations play important role in understanding international migration flow today. The number of migrants in North has been increasing and it is mainly Castles says because of the huge gap of inequality between North and South. Migration policies will always fail if they properly address reasons and patterns of economic and force migration movement of global inequality.[18] Moreover, Castles insight is that globalization has an inherent structure that widens the gap between and North and South and cultural and technological mean of overcoming this gap. Moreover, because of national logic inherence especially in European Countries, transnational networks would undermine migration control.[19] The last factor that causes policy failure according to Castles is political system. Migration policy process and transnational networks should be related to an analysis how migration policies formed in states and supranational bodies includi ng examining interests, how they are articulated and how political system functions because this is where most policy failure or as he terms â€Å"unintended consequences of policy† could be explained.[20] In addition, Castles says that most migration policies have tendencies to form for short-term for electoral periods and that it should be changed into long-term as migration is a long-term process. In addition, a huge gap of wealth and and power in the emerging global order mean that not all citizens are equal and this might be the basis of a new system of global economic stratification.[21] In Castles argues that â€Å"migration is all about regulating North-south relationships and maintaining inequality.† He argues that migration control will be successful when the gap of inequality will be reduced in the future.[22] Given the Castles three main perspectives on migration failure above, it shows that he focuses on more structural change of social process and on inevitable circumstances caused by those social changes and globalization that produces gap and inequality of North-South. It could be said that Castles argument is broad and general, and as he defined it as a normative sense. His definition â€Å"failure† of migration policies seems to be more â€Å"unintended failure† that caused by those factors noted above. His view on inequality of North-South that driven by globalization seems to have quite sceptical view on liberal ideology and on those receiving liberal states (North) which he believes is one of the main factors to make people to migrate to other countries today. In this sense, Castles argument on inequality of North-South does not give much answer to a question why migration policies fail. His argument is too vague, broad and general that it fails in terms of giving s pecific and persuasive explanation on migration failure. What he argues about policy failure is rather inherent and natural phenomena caused by inequality than more realistic. It is true that the number of migrants from South moving to North is the fastest growing looking at migration trends today as Castles argued.[23] Then it leads to an important question how immigration politics and policies might function in liberal democratic countries. Gap Hypothesis of Migration Policy The term gap hypothesis is when implementations of immigration control policies have different outcomes as they were made in the first place and such gap between stated policies and their results are growing wider.[24] One of the most notable arguments of gap hypothesis is Gary Freeman arguments on how migration policies work in liberal democratic states. Freeman’s perspective is focused on more domestic structure of migration countries.[25] According to Freeman in liberal democratic countries the number of migrants has been continuously growing despite of public negative opinion on migrants. He says that it is because in most liberal democracies immigration policies are never reflected by general public they are ignored and information on migration is quite poorly articulated.[26] It leads to an interesting question who, then distributes and influences in forming migration policy in those countries.[27] According to Freeman there are three factors that affect policy making pr ocedure in liberal democratic countries-individual voters, organized group and state actors. He suggests that in order to have a better understanding on what forces migration polices it is important to understand how public officials interact with organized groups during elections because in democratic states as he says, organized groups have power to control politics of immigration.[28] Organized opinion is more applicable because it reflects the distribution on costs and benefits of immigration and they have much more impact than general public because in politics vote-maximizers find it in their electoral interest to fulfil it.[29] Freeman defines it as â€Å"client-politics†. In client politics, particular or well organized groups have strong interests in working with officials who have responsibilities in making migration policies. Most active and influential actors and beneficiaries are employers who are dependent on unskilled workforce, businesses and ethnic groups are a constituency with important resources that can advocate their interest.[30] Others, who have to bear their costs, do not have such position to influence policy makers and general public who have to compete with jobs, housing, school and government services have difficulties to solve such problems, and face difficulties in influencing immigration policies.[31] Such environment of policy making process in liberal democratic countries leads to a structure where migration clients can actually influence migration policy making process and where immigration policies are influenced by groups who actually benefit from them. Freeman’s argument on how client politics works in liberal democratic is certainly more applicable than Castles view, because it focuses on how migration policies actually function in liberal democratic states. Freeman argues that migration policy making process is influenced by migration politics which involves particular actors distribute in making. Such client politics model in liberal democratic countries shows why immigration policies tendencies of different outcomes. Even though Freeman’s model of client politics more acceptable, still there is a lack of providing clearer framework in order to explain on migration issues today. It is more bias of those classical migrant societies such as United States, Canada and Australia. This also leaves quite sceptical view whether Freeman’s conceptual framework will always work for other emerging migrant countries in the future. Freeman’s insight is that new emerging migration states will follow those liberal democratic states when forming migration policies because migration policy making process and structure of liberal democratic countries. However, Freeman does not pay much attention to asylum seeker and its policies in those liberal democratic states. According to James Hampshire, in order to explain asylum seekers and why states receive them is more a complicated issue because there will be other actors and organizations who are going to be involved.[32] It is then, hard to apply F reeman’s argument of migrant politics. According to United Nations High Commission for Refugees asylum trends report 2012, the United States, France, United Kingdom, Germany and Sweden were the top five receiving states, together accounting for more than 57% of all new asylum claims submitted in 44 industrialized countries.[33] The overall numbers of asylum seekers were about 274,200 in 2012. It clearly shows that Freeman’s framework of does not provide clear explanation of asylum seekers and its policies in migration politics either. Conclusion Stephen Castles argument on why migration policies fail gives a good explanation on how migration is processed and how has been historically changing. He argues that migration should be perceived as a social process that has inherence of changing continuously once migration process starts. Castles argues how globalization and division of North-South affects contemporary migration process, and how the gap of inequality between North-South continuously widens. Migration policy failure might be unintended but because of political system within receiving countries. The problem with Castles argument is that it could be too broad and general to analyse migration policy failure in receiving countries. Freeman’s client politics seems to be more applicable in terms of explaining migration politics, policy failure in liberal democratic states and also in terms of how organized groups are influential and involved in policy making process in those countries. However, Freeman’s argument framework of immigration politics is also problematic because he fails explaining asylum seeker policies which are quite controversial issues these days. Moreover, as noted above, there is quite huge number of asylum seekers and liberal democratic countries are the top five receiving states in the world. Both Castles and Freeman’s argument provide some perusable explanation of migration policies, however, both of them fail in terms of providing clear explanation of complex issues of migration policies today. There are other scholars who have different perspective on how migration politics, however, due to the limits of this essay it was heavily focused on Castles and Freeman view on how migration politics work and why immigration policies fail. Bibliography Castles, S Miller, M (2009) The Age of Migration: International Population Movements in the Modern World, Palgrave Macmillan Castles, S (2004) ‘The Factors That Make and Unmake Migration Policies’, International Migration Review, Vol. 38, p.852-884 Castles, S (2004) ‘Why Migration Policies Fail’, Ethnic and Racial Studies, vol.27, pp. 205-227 Cornelius, W. A. (Ed.) (2004) Controlling Immigration: A Global Perspective, Stanford University Press, Freeman, G (1995) ‘Modes of Immigration Policies in Liberal Democratic States’, International Migration Review, vol.29, pp.881-901 Hampshire, J (2008) Disembedding Liberalism?: from Givens, T., Leal, D. L. (Eds.), Immigration Policy and Security: US, European, and Commonwealth Perspectives. Routledge Pew Research ‘U.S. Unauthorized Immigration Population Trends, 1990-2012’: (http://www.pewhispanic.org/2013/09/23/unauthorized-trends/#All) (accessed on 23.03.14) Portes, A Borocz, J (1989) ‘Contemporary Immigration: Theoretical Perspectives on Its Determinants and Modes of Incorporation’, International Migration Review, vol. 23, pp.606-630 United Nations, Trends in International Migrant Stock: (http://esa.un.org/unmigration/wallchart2013.htm) (accessed on 23.0314) UNCHR ‘Asylum Trends 2012: Levels and Trends in Industrialized Countries’, (http://www.tagesschau.de/ausland/unhcr108.pdf) (accessed on 25.03.14) 1 [1] United Nations, Trends in International Migrant Stock: (http://esa.un.org/unmigration/wallchart2013.htm) (accessed on 23.0314) [2] S. Castles M. Miller (2009) The Age of Migration :International Population Movements in the Modern World, Palgrave Macmillan, p.2 [3] S. Castles M. Miller (2009) p.3 [4] S. Castles(2004) ‘The Factors That Make and Unmake Migration Policies’, International Migration Review, Vol. 38, p.856-857 [5] S. Castles(2004) p.857 [6] S. Castles(2004) p.857 [7] Pew Research ‘U.S. Unauthorized Immigration Population Trends, 1990-2012’: (http://www.pewhispanic.org/2013/09/23/unauthorized-trends/#All) (accessed on 23.03.14) [8] S. Castles(2004)‘Why Migration Policies Fail’, Ethnic and Racial Studies, vol.27, p.208 [9] S. Castles M. Miller (2009) pp.21-22 [10] S. Castles M. Miller (2009) pp.21-22 [11] S. Castles M. Miller (2009) pp.21-22 [12] A. Portes J.Borocz, (1989) ‘Contemporary Immigration: Theoretical Perspectives on Its Determinants and Modes of Incorporation’, International Migration Review, vol. 23, p.607 [13] S. Castles M. Miller (2009) p.23 [14] S. Castles(2004) p.208 [15] S. Castles(2004)‘Why Migration Policies Fail’, Ethnic and Racial Studies, vol.27, p.208-209 [16] S. Castles (2004) p.208, Cornelius, W. A. (Ed.) (2004) Controlling Immigration: A Global Perspective, Stanford University Press, pp.225-230 [17] S. Castles (2004) ‘The Factors That Make and Unmake Migration Policies’, International Migration Review, vol. 38, pp.860-861 [18] S. Castles(2004) p.223 [19] S. Castles(2004) pp. 210-212 [20] S. Castles(2004) p.223 [21] S. Castles(2004) p.223 [22] S. Castles(2004) pp. 212-223 [23] S. Castles(2004) p.210 [24] Cornelius, W. A. (Ed.) (2004) pp.4-5 [25] J. Hampshire (2008) Disembedding Liberalism?: from Givens, T., Leal, D. L. (Eds.), Immigration Policy and Security: US, European, and Commonwealth Perspectives. Routledge, pp.110-111 [26] G. Freeman(1995) ‘Modes of Immigration Policies in Liberal Democratic States’, International Migration Review, vol.29, pp.882-883 [27] G. Freeman(1995) p.883 [28] G. Freeman(1995) p.885 [29] G. Freeman(1995) p.886 [30] J. Hampshire (2008) p.112 [31] G. Freeman(1995) p.885 [32] J. Hampshire (2008) pp.112-113 [33] UNCHR ‘Asylum Trends 2012: Levels and Trends in Industrialized Countries’ (http://www.tagesschau.de/ausland/unhcr108.pdf) (accessed on 25.03.14) Roy Lichtenstein: Art Style Analysis Roy Lichtenstein: Art Style Analysis A work is created when it is prepared over a period of time, the portion of it that has been fixed at any particular time constitutes the work as of that time, and where the work has been prepared in different versions, each version constitutes a separate. (copyright.gov). A derivative work is a work based upon one or more preexisting works art reproduction in which a work may be recast, transformed, or adapted or other modifications, which, as a whole, represent an original work of authorship, is a derivative work. (copyright.gov). Looking at the many pieces of Roy Lichtensteins art and researching the terms created and derivative, he is seen to be controversial because many people consider him to be a copy cat artist. At the time Lichtenstein was producing his prints in question there were copyright laws in effect but it seems that they were never put into action. The Boston Globe produced a story about Lichtenstein titled Roy Lichtenstein Creator or Copy Cat? Deconstructing Roy Li chtenstein  © 2000 David Barsaolu MFA. That article is not the first of its kind; the first article was produced January 31, 1964 by Life magazine titled, Is He the Worst Artist in America? After reading these articles and looking at the prints I noticed that they do have a very close resemblance to what the United States copy right laws prohibit. I happen to think not but I am sure that as there are as many admires of his art and talent as there are probably just as many who disagree with my opinion. I find it quite intriguing that not one of the artists has sued Mr. Lichtenstein for monetary reimbursement or even document to settle out of court. Maybe at that time there was some sort of loop holes for creative art that kept copyright laws at bay. Whatever the reason Roy has become very well known and made a great living with his art. The 1940s were the beginning of Lichtensteins career as an artist with is first drawing class in 1941 at Ohio State University prior to that he graduated from Franklin, then studied anatomical drawing at the Art Students League and participated in a few exhibitions, then he was drafted in to the U.S. Army in 1943 and sketched some works of soldiers and landscapes. His father becomes ill and dies January of 1946 dies. Roy is discharged from the Army late January. Lichtenstein spends theses 10 years getting formal training and taking part in many exhibitions. June 12, 1949 Roy marries Isabel Wilson. The 1950 was quite a year for getting established and becoming a known artist for Roy, he held many jobs from 1951-1957 some of them lasting only a few months, and his first son is born in 1954. Roy continues to be seen at exhibitions but at more popular venues with better known artists. In 1956 Roy creates his first photo pop work by lithograph Ten Dollar Bill and in March his second son i s born. In 1957 Roy begins to use abstract expression style in his paintings familiar work is Donald Duck. Abstract paintings are shown for the first time in June 1959. January 1961 he exhibits abstract paintings made with a torn bed sheet by applying paint to them. Then later that summer Look Mickey is the first of a panel from a comic strip that is pained with Benday dots made from a dog brush dipped in paint, you can see he also uses his first balloon dialogue. Roy then creates his first consumer paintings for advertisers, tries new techniques tondo painting, diptych painting, and blue with white to duplicate reproductions. 1961 proved to be a great year in October Roy received a $400.00 a month stipend from the Leo Castelli Gallery and has a trial separation from his wife. In 1962 he begins to use turpentine soluble acrylic paint but did not stray away from oil paint for the simulated Benday dots. Early summer of 1962 Roys pen drawings are shown for the first time and his consum er goods and comic strip art is shown early fall on the west coast in a gallery. In 1963 Roy pained his first large scale work and it was commissioned by Philip Johnson to create a mural, for the New York State Pavilion at the 1964 Worlds Fair in Flushing Meadows, New York. Roys first European exhibition was later that summer. Roy divorces his wife in 1965 and she take custody of the kids he then creates a series of ceramic heads with co artist Hui Ka Kwong, experiments with modern motif and that autumn stops working with ceramics. In 1966 Roy stops putting words on his canvas, in April Roy illustrates the cover of Newsweek magazine the entire edition is devoted to POP Art, and in the autumn 1967 he collaborates to create a series of sculptures made of brass, tinted glass, marble and other materials. In 1968 he creates is first repeated design modular paintings and stretcher frame paintings, Time magazine cover features Kennedy painting and a Rendering of a Gun at the end of the yea r he married Dorothy Herzka. In Osaka, Japan seascape films are shown in 1970 that Roy filmed and he sold painting #6 for $75,000.00 the highest paid for work of art at that time for any living artist. In 1971 Mirrors was shown publicly, his films of seascapes were shown, and in ducted in to the American Academy of Arts and Science in Boston.1973 trompe-loeil and Cubist Still Lifes are used with faux wood grain pattern for the first time, 1974 begins influenced work by Italian Futurism, and entablatures series using metallic colors mixing sand with paint to highlight surface texture. 1975 starts a series influenced by Purists Artists, 1976 paints Office Still Lifes, Completes Entablature Paintings, creates many self-portraits in Futurist style, and Warhol creates a silkscreen Lichtenstein. 1977 Roy starts a series based on Surrealists artists, Skowhegan Medal for Painting is awarded, and BMW commissions Roy to design outside of race car later driven in the year at Le Mans. In 1980 R oy is awarded honorary Doctorate of Fine Arts from Southampton College in New York and in 1980 paintings and sculpture and from 1970s and 80s are touring America, Europe and Japan and 1989 his painting Torpedo.Los! sold for 5.5 million joining two other living artists whose work brings in as much. In 1990 Roy begins and Interior series painted with sponges that are shown in 1991, commissioned in 1992 for a 64 foot high sculpture for the Summer Olympics in Barcelona, Spain. In 1993 Roy contributes a cover image for Fredrick Tutens book, creates two giant pieces of art, Grrrrrrrrrr! appears on the front of ARTnews, and begins a series of nude female works. April 30, 1997 the last interview ever given by Roy, Singapore Brushstroke is the last constructed artwork installed, and September 29, Roy Lichtenstein dies. I chose three pieces of work from three different time periods in Roys life as a focus. Each piece is from a period that is important how he creates his work and how he develops his style. Washington Crossing the Delaware 1 is oil on canvas 26*32 in 1951, is a form of abstract expressionist and is painted very child like. George Washings is what catches your eye at the front of the boat. All the lines are simple and the people are drawn simple and the colors are dark. The BMW 320i that was designed for the Le Mans 24-hour race in 1977 was clearly a car that had already seen what was on the road ahead by looking at the sun shining and the stretches of road on it. You see his style of the comic strip on it with the long lines suggesting super speed and his famous Benday dots on the design. Last I chose the Barcelona Head 1992 as the last to show that no matter what the media he uses and what he does that since he has developed his style he continues with consistency. The sculpture was was done in the spirit of the Catalan architect Antonio Gaudi and placed on the rebuilt water front. What I have not touched on is that Roy is considered controversial because many of his works of art are out right copy cats and that he was never accused by the original artist but was later confronted by articles about his work. I dont have a opinion about this and not much to say on the matter but it was his early practice to copy Picassos work also. I perceive it of his style and I do know that what he has created on his own is very original and wonderful to admire and pleasing to the eye at least for me Sources used Roy Lichtenstein Creator or Copy Cat? Deconstructing Roy Lichtenstein. David Barsaolu MFA. 2000. January 28, 2010. http://www.flickr.com/photos/deconstructingroylichtenstein/395941200/. www.HYPERLINK http://www.copyright.gov/title17. January 28copyright.govHYPERLINK http://www.copyright.gov/title17. January 28/title17. January 28, 2010. http://www.image-duplicator.com/main.php?decade=80. January 29, 2010. Lawrence, Alloway, Roy Lichtenstein, Modern Master Series Vol I, Cross River Press LTD, 1983.

Journeys End by RC Sheriff - How does the Opening Grab the Audience’s Attention? :: English Literature

How does the Opening of Journey’s End grab the Audience’s Attention? R.C Sheriff’s â€Å"Journey’s End† is a piece of First World War literature and presents a realistic picture of life in the trenches as he had known it and a interpretation of the horrors from the war. It is set in 1918, and opens on Monday March 18th. It is placed in a dugout in the British Trenches before St Quentin. It is a powerful play expressing many different sides of the war from the death and fighting to the way the recruits spend their spare time. This play involves the â€Å"C† Company including a Company Commander and four officers. In Act 1 scene 1 the previous company has had a quiet posting with only irregular attacks and the German troup movements are just starting. The opening is one example of the way R.C Sherriff has tried to make it fun as well as stern. He opens with Hardy singing a song, â€Å"One and Two, it’s with Maud and Lou†¦Ã¢â‚¬ , which also shows that some parts are unrealistic and not showing a war the way we all know a war to be like. The first two characters we are introduced with are Hardy and Osborne. Hardy is the incompetent, casual and good humoured soldier which brings the hilarity and light hearted side of war to the audience’s attention. Osborne on the other hand is the opposite from Hardy. He displays experience and discipline to the dugout. He is also very fair-minded and level headed. In this scene they introduce Stanhope to the viewers but they have conflicting views on him. Hardy quotes: â€Å"Stanhope really is a freak† showing he doesn’t have a positive opinion on Stanhope. Whereas Osborne quotes in his favour â€Å"He’s a long way the best company commander we’ve got†. With the contrast in views and the appearance of Stanhope yet to be seen is making the audience question: â€Å"What is Stanhope really like?†. During the conversation between Hardy and Osborne we’re told that they are expecting a new officer, from Osborne saying, â€Å"I hope we’re lucky and get a youngster straight from school. They’re the kind that do best†. There is also a question over â€Å"The Big Attack† which we are yet to be knowledgeable about. This is known because the conversation, â€Å"†¦the big German attack’s expected any day now†¦ I should think you’ll get it right in the neck† between the two officers tells us so, which keeps us interested to find out more. This play is a slice of real life with documentary realism. It has all the right parts to it from the comic of Hardy’s jokes to the

John Smith in Jamestown Essay -- John Smith Jamestown Essays

John Smith in Jamestown The leadership strengths and weaknesses of John Smith evoked a profound effect on the Jamestown colony. The fact that Smith actually arrived in the colony as a common prisoner and was able to achieve the leadership role that he gained is amazing. His creativity and knowledge in certain areas actually saved the colonists from attack and starvation in the early days. Some of the rules he enforced as a leader were actually instrumental in saving the colony. His skill in dealing with the natives allowed him to gain their support and continue trade that resulted in the survival of the colony. Christopher Newport, the admiral that transported John Smith and many of the colonists from England, left the Jamestown colony in the fall of 1607. Immediately all work in the settlement ceased to exist. The colonists had decided to wait on Newport to return with new workers. The plan was for the natives to provide food for them while they waited. When the natives never came with food, Ratcliffe, the current president of the colony, ordered John Smith to visit the neighboring natives and trade tools and metals for corn. The natives had noticed how the English were unable to feed themselves by planting their own crops. The natives refused to trade more than a few handfuls of corn and bread for the hatchets and iron that were offered. Smith realized the reason why the Kecoughtans were not trading more than just those small amounts and created a way to solve the problem. To prove to the natives that the English were not poor, Smith gave free beads and trinkets to the children. This was to show the Kecoughtans that the English were economically strong and possessed more valuable items. Smith used the mentality of â€Å"weakness in appearance†¦was weakness in reality† (Price 57) to justify his travels from village to village, collecting a large of amount of corn, bread, and other foods for the Jamestown colonists. Smith thought the natives would trade more food if they did not realize what a small amount of food stores that the English had actually acquired. If the natives had known what large quantities of food Smith had actually traded for, they would have realized how desperate the state of the colonists. Smith performed his trading sessions this way â€Å"’least they should perceive my too great want.’† (Price 57) In this manner, John Smith saved the ent... ...into believing the English had enough stores of food actually help protect the colonists from attack. It also allowed Smith and the colonists to continue to bring back enough food and supplies to last the settlement through the first winter. By the second winter, John Smith had taken the position of President of the settlement. This put him in a position of power where he could invoke some rules among the colonists. Invoking the â€Å"he that will not work shall not eat† rule was a key factor in surviving this winter. During the same season the food supply again became dangerously low. Rats had again infested the main food supply. John cleverly divided the colonists into three groups. Despite the risk of having the settlement devastated by the division, Smith pulled it off and saved the colonists again. John Smith remained committed to the interests of the common man throughout his efforts in Jamestown. This character trait and well as his impulsiveness and temper outburst s weakened him in the eyes of the Virginia Company. Unfortunately, this shortened his time as a leader for the settlers. Despite his flaws, John Smith was a critical player in the success of the Jamestown settlement.

Canberra Bushfires :: essays research papers

Canberra Fires of 2003 The Canberra bushfire began on Saturday 18th January 2003, with reports suggesting that it was started by a Lightning Strike, to the north of Canberra. In the few hours the few hours that proceeded, the fires raged out of control. Another fire close to the one started by the lightning, ended up joining it, creating a massive fire front, roaring towards Canberra. No warning could prepare the people of Canberra for what was happening. They did not have much time to fight the fires. They were instructed by the fire crews to leave their houses and flee. Over 300 homes were lost. One suburb, Duffy, was hardest hit. Just about every house in this one suburb was destroyed or partly burnt by the fires. Damage was reported to be in the hundreds of millions, with many treasured possessions lost, never to be recovered again. This story of survival was heard on the radio station Nova 97.9. A neighbour from Duffy lived near a farm. The man who owned the farm didn’t even try to save his home. He knew that he would never save it, so he went down the road, took his hose and helped his fellow neighbour save their home. That home was saved. However, the man with the farm lost his home. His neighbour said that he saw him the next day sleeping in his tractor with his dog on the side of the road. That is a story of Aussies doing their best to look out for their mates. Canberra was declared a disaster area by the Federal Government. Millions of dollars was donated by the people of Australia to help those people in crisis in Canberra. Millions of Aid Money was also handed out by the Government to those whose homes were destroyed. In one day an entire large are of Canberra was lost. Due to one fire. This fire was also fueled by strong winds of 50 km/h fanning the fire front and propelling it towards Canberra. Due to the fact that Canberra is surrounded entirely by bush and scrub area, the fire had lots of natural fuel to help it along. The entire surrounding area of Canberra is Trees and farms. This would have helped the fire a lot to travel faster than usual. Preliminary observations of the gardens of houses affected by the bushfires highlighted the importance of trees and shrubs that retain dead leaves and other material.

Coca: Strategic Planning and Coca-cola Company

OBJECTIVES OF THE STUDY Strategic Management Issues of Coca-Cola Company Every successful study should have specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it.The specific objectives of the study are to have knowledge about- To know about the strategic management issues of multinational companies To know about the strategies of the multinational companies To characterize the challenges of international strategic management To know about the international strategic management process To identify and characterize the levels the international management strategies To know about the Coca-Cola Company’s strategies management process. SCOPE OF THE STUDY This study has focused upon the Management Issues those are followed by the Coca-Cola Company for capturing the global market.Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies, describe the international strategic management process of Coca-Cola Company. We hope this study will help to whom, who want to know more clearly about strategic management, its issues as well as the key factors which affect the process of Internationalization for a company. Data and Methodology We examine secondary data of which related to the Strategic Management Issues at the global based Market. Data are collected on various issues from annual report of Coca-Cola Company (2005-2009).In our report we analysis the monthly, quarterly, half-yearly news Review of this company. Based upon this data we like to analysis the Economic Review, Statistical Strategic condition of the Coca-Cola Company. Both the official and regional website helps us to find out more related to the issues with the global market. Form those huge data we take the necessary and used them for the analysis. Our analysis data are clearly represented in our main part of the report thr ough relevant chart, graph with proper description. LIMITATIONS OF THE REPORTAs a student of faculty of Business Administration and Management, 7th semester, this is our first initiative for making a report on â€Å"Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola†. We were really unable to collect enough information from due to their official restrictions. Many things were so confidential that we were not entitled to access there. Beside this we have faced the following hindrances in preparing this report: †¢ Lack of knowledge and experience †¢ Short of time †¢ Lack of computer facilities †¢ Lack of sufficient privileges †¢ Lack of communication facilitiesStrategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to complete effectively internationally.The process of developing a particular international strategy is often referred to as strategic planning. Strategic Management is the study of function and responsibilities of senior management. Five Essential Parts of Strategic Management Goal-setting Goal-setting enables a firm to articulate its vision: identify what needs to be accomplished, define short-and long-term objectives, and relate them to what the organization needs to do. Analysis Analysis guides to collect and consider information so that a firm understands the situation.Assess external environments and internal situations to identify the strengths and weakness of the organization and the opportuniti es and threats face to reach the goals. Strategy Formulation To determine a strategy, the firm reflects prioritize, develop options, and make decisions. Review the results of the analysis, identify the issues that a firm implementing partners need to address, and prioritize them in terms of their urgency and magnitude. Use these results to design alternative strategies and plans that address the key strategic issues.Strategy Implementation To implement the strategy, assemble the necessary resources and apply them. Put the chosen plans into practice, marshal the resources and commitments necessary for moving ahead, tap existing capacity and/or build new capacity, and seek to achieve results. Strategy Monitoring Monitoring allows checking the progress toward achieving the firm’s goals and assessing whether any changes in the environment necessitate alternatives to the firm’s strategy. Modify plans and actions to adjust to the impact of changing in the operating environme nt.SIGNIFICANCE OF STRATEGIC MANAGEMENT Strategic management integrates the knowledge and experience gained in various functional areas. It helps to understand and make sense of complex interaction in various areas of management. It helps in understanding how policies are formulated and in creating appreciation of complexities of environment that the senior management faces in policy formulation. Managers need to begin by gaining an understanding of the business environment and to in control. They should know to manage and understand information technology, which is changing the face of business.As public and common investors own and more companies managers need to acquire skills to maximize shareholder value. To have/take a strategic perspective, managers should foresee the future and track changes in customer expectation. Intuitive, logic reasoning is required for proper decision- making. Significance of Strategic As corporate are becoming more integrated with the public life, cor porate governance is becoming important which Management manager may have to practice. To the shape the Its helps to increase Future of business the productivity Effective strategic idea To Makes discipline Mangers and employer areTo make control innovative and It’s decentralized the Page 7 Management To makes forward s Issues in Strategic Management Decision Making †¢ While making a decision the company might have different people at different periods of time. †¢ Decision requires judgments; personal related factors are important in decision-making. Hence decision ma y differs as person change. †¢ Decisions are not taken individually, but often there is a task in decisions which could be Individual Vs Group decision making. There will be a difference between the individual and group decision-making. On what Criteria a company should make its decision, for evaluation of the efficiency & effectiveness of the decision making process, a company has to set its obje ctives which serves as main bench mark. †¢ 3 Major Criteria in decision Making are— a. The concept of Maximization. b. The concept of satisfying. c. The concept of instrumentalism. Based on the concept chosen the strategic decisions will differ. †¢ Generally decision-making process is logical and there will be rationality in decision-making. When it comes to Strategic decision making point of view there would be proper evaluation & then exercising a choice from various available alternative resources, which leads to attain the objectives in a best possible way. †¢ Creativity in decision-making is required when there is a complete situation & the Decision taken must be original & different. †¢ There could be variability in decision-making based on the situation & Circumstances. International strategic management results in the development of various international strategies, which are comprehensive frameworks for achieving a firm’s fundamentals goals .Conceptually, there are many similarities between developing a strategy for competing in a single country and developing one for competing in multiple counties. In both cases, the firm’s strategic planners must answer the same fundamental questions— †¢ What products and/or services does the firm intend to sell? †¢ Where and how will to make those products or services? †¢ Where and how will it sell them? †¢ Where and how will it acquire the necessary resources? †¢ How does it expect to outperform its competitors? But developing an international strategy is far more complex than developing a domestic one.Because managers developing a strategy for a domestic firm must deal with one Company national government, one currency, one accounting system, one political and legal system and usually a single language and a comparatively homogeneous culture. But managers responsible for developing a strategy for an international firm must understand and deal with multiple governments, multiple currencies, multiple political and legal system, and variety of language and cultures. Various Roles of Strategic Management Senior management plays an important role in Strategic Management.Role of Board of Directors: Board of Directors is the supreme Authority in a company. They are the owners/ shareholders/ lenders. They are the ones who direct and responsible for the governance of the company. The Company act and other laws blind them and their actions & they sometimes do get involved in operational issues. Professionals on the B. O. D help to get new ideas, perspectives and provide guidance. They are the link between the company and the environment. Role of C. E. O: Chief Executive Officer is the most important Strategist and responsible for all aspects from formulations/Implementation to review of Strategic Management.He is the leader, motivator & Builder who forms a link between company and the board of directors and responsible for managi ng the external environment and its relationship. Role of Entrepreneur: They are independent in thought and action and they set / start up a new business. A Company can promote the entrepreneurial spirit and this can be internal attitude of an organization. They provide a sense of direction and are active in implementation. Role of Senior Management: They are answerable to B. O. Directors and The C. E.O as they would look after Strategic Management a responsible of certain areas / parts of terms. Role of SBU – Level Executives: They Co-ordinate with other SBU’s & with Senior Management. They are more focused on their product / burners line. They are more on the implementation role. Role of Corporate Planning Staff: It provides administrative support tools and techniques and is a Co-ordinate function. Role of Consultant: Often Consultants may be hired for a specified new business or Expertise even to get an unbiased opinion on the business & the Strategy.Role of Middle Level Managers: They form an important link in strategizing & Implementation. They are not actively involved in formulation of Strategies and they are developed to be the future management. COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries.Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta, Georgia and employs 71,000 people as of September 2006. The company recorded revenues of $24,088 million during the fiscal year ended December 2006, an increase of 4. 3% over 2005. The increase in revenue was primarily due to increase in sales of Unit cases of company’s products from approximately 20. 6 billion unit cases of the company’s Products in 2005 to approximately 21. 4 billion unit cases in 2006, the increase in the Price and Product/geographic mix also boosted the revenue growth.The company-wide gallon Page 12 13. Strategic Management Issues of Coca-Cola Company sales and unit case volume both grew 4% in 2006 when compared to 2005. The operating profit of the company was $6,308 million during fiscal year 2006, an increase of 3. 7% over 2005. The net profit was $5,080 million in fiscal year 2006, an increase of 4. 3% over 2005. HISTORY OF COCA-COLA Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard.He first â€Å"distributed† the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by acc ident or otherwise, producing a drink that was proclaimed â€Å"delicious and refreshing†, a theme that continues to echo today wherever Coca-Cola is enjoyed. Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and penned â€Å"Coca-Cola† in the unique flowing script that is famous worldwide even today. He suggested that â€Å"the two Cs would look well in advertising. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try â€Å"the new and popular soda fountain drink. † Hand-painted oil cloth signs reading â€Å"Coca-Cola† appeared on store awnings, with the suggestions â€Å"Drink† added to inform passersby that the new beverage was for soda fountain refreshment. By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associate d with the soft drink ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73. 6 on advertising. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights and acquire complete ownership and control of the Coca-Cola business. Within four years, his merchandising flair had helped expand consumption of Coca-Cola to every state and territory after which he liquidated his pharmaceutical business and focused his full attention on the soft drink.With his brother, John S. Candler, John Pemberton’s former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named the Coca-Cola Company. The trademark â€Å"Coca-Cola,† used in the marketplace since 1886, was register ed in the United States Patent Office on January 31, 1893. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year.In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to share owners that â€Å"Coca- Cola is now drunk in every state and territory in the United States. † As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new building erected in 1898 was the first headquarters building devoted exclusively to the production of syrup and the management of the business. Strategic Management Issues of Coca-Cola Company the year 1919, the Coca-Cola Company was sold to a group of investors for $25 million.Robert W. Woodruff became the President of the Company in the year 1923 and his more than sixty years of leadership took the busines s to unsurpassed heights of commercial success, making Coca-Cola one of the most recognized and valued brands around the world. HISTORY OF BOTTLING Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Year 1894: A modest start for a bold idea In 1894 the Coca-Cola Company is in a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. In 21st century the Coca-Cola bottling system grew up with roots deeply planted in local com munities.This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows. Page 15 16. Strategic Management Issues of Coca-Cola Company 1920s and 30s †¦ 1950s †¦ Packaging 1916 †¦ International innovations expansion Birth of the contour bottle VISION OF COCA-COLA COMPANY Our mission declares our purpose as a company.It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto. †¢ To refresh the world in body, mind and spirit †¢ To inspire moments of optimism through our brands and our actions †¢ To create value and make a difference everywhere we engage. Page 16 MISSION OF COCA-COLA COMPANY To create consumer products, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to; †¢ Consumers as a superior beverage experience Consumers as an opportunity to grow profits through the use of finished drinks †¢ Bottlers as an opportunity to grow profits in volumes †¢ Bottlers as a trademark enhancement and positive economic value added †¢ Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system-wide team work, flexible business system and continuous improvement †¢ Indian society in the form of a contribution to economic and social development. †¢ Refresh the World†¦In body, mind, and spirit †¢ Inspire Moments of Optimism†¦ Through our brands and our actions †¢ Create Value and Make a Difference†¦ Everywhere we engage. VISION FOR SUSTAINABLE GROWTH Our vision guides every aspect of our business by describing what we need to accompl ish in order to continue achieving sustainable growth. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities. QUALITY POLICY Coca-Cola Company follows different quality standard for different countries across the globe. Coca-Cola Company has a long-standing commitment to protecting the consumers whose trust and confidence in its products is the bedrock of its success.In order to ensure that consumers stay informed about the global quality of all Coca-Cola products sold in World, Coca-Cola products carry a quality assurance seal on them. The ‘One Quality Worldwide’ assurance seal appears on the entire range of Coca-Cola Company’s beverages. CURRENT ORGANIZATIONAL ORGANOGRAM BRANDS OF COCA-COLA Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history. In 2007, Coca Cola’s sold nearly 450 million cases globally. Put into perspective, that's roughly the same size as Coca Cola’s total business in the Philippines, one of our top 15 markets.As of September 2008, Coca-Cola Zero is available in more than 100 countries. Energy Drinks For those with a high-intensity approach to life, Coca Cola’s brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, and caffeine and B vitamins. Juices/Juice Drinks We bring innovation to the goodness of juice in Coca Cola’s more than 20 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages Soft Drinks Coca Cola’s dozens of soft drink brands provide flavor and refreshment in a variety of choices.From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry. Sports Drinks Carbohydrates, fluids, and electrolytes team together in Coca Cola’s Sports Drinks, providing rapid hydration and terrific taste for fitness-seekers at any level Tea and Coffee Bottled and canned teas and coffees provide consumers' favorite drinks in convenient take- anywhere packaging, satisfying both traditional tea drinkers and today's growing coffee culture.Water Smooth and essential, our Waters and Water Beverages offer hydration in its purest form. Other Drinks So much more than soft drinks, Coca Cola’s brands also include milk products, soup, and more so you can choose a Coca Cola Company product anytime, anywhere for nutrition, refreshment or other needs. CONSUMER CHOICE AT A GLANCE Limca Common Fanta Basically Preferred by Maaza also Ladies and drink. Kids Sprite not clearly Kinley Soda Mostly those who defines consume liquor Factors affecting the strategic management issues of domestic and international operations of Coca-Cola Company.Language| English used as a second language| Use the local language in many situations required| Cultures| Relatively homogeneous| Quite diverse, both between countries and within countries| Politics| Unstable| Often volatile and of decisive importance| Economy| Underdeveloped| Wide variations among countries and among regions within countries| Governmental interferences| Reasonably Predictable| Often extensive and subject to rapid change| Labor| Skilled labors are not available| Skilled labors are often scarce, requiring trainings or redesigned of production methods| Financing| Moderately developed financial markets| Often poorly developed financial markets; capital flows subject to governmental control| Market Researc h| Data collect is not very easy| Sometimes data difficult and expensive to collect| Advertising| Media are available with some restrictions| Media limited; many restrictions; low literacy rates rule out of prints media in some countries| Money| | Must change from one currency to another| Transportations| It is not developed| Often Adequate| Control| Always a problem| A worse problem| Labor Relations| Collective bargaining, layoff of workers| Layoff of workers often not possible, may have mandatory participation in management; workers may seek political change rather than collective bargaining| Factors affecting the strategic management issuesThere are some factors which affect strategic of Coca-Cola Company in case of international operation. Language is one of the main considerations when it does business domestically, they generally domestic language. But when it does business outside the country it follows Polycentric policy that is it used different language in different countr ies. Side by side culture is relatively homogeneous in domestic operation and quite diverse, both between countries and within countries. Political stability and policy also be considered by the Coca-Cola Company. Control function is done by centrally in case of domestically but when it goes beyond outside, it must work a tightrope between over centralizing and losing control to much decentralizing.Labor is another consideration because their skills and collective bargaining that is labor relation differ from country to country. Advertising in domestic country is very easy because domestic cultures are known to them. But in case of international operation it faces many problems for advertising such as shortage of media, huge advertising cost and so forth. However economy is relatively uniform in domestic’s country but outsides, it faces wide variation among countries and among region within country. In case of Coco-Cola Company the market research data is easy to collect but when it goes to foreign sometimes face difficult and expensive to collect data.At last we see that government interference in case of domestically, it is minimal and reasonably predictable but in international operation it is often expensive and subject to rapid change. Strategic Alternatives of Multinational Companies Multinationals corporations typically adopt one of four strategic alternatives in their attempt to balance the three goals of global efficiencies, multinational flexibility, and worldwide learning. There four strategies are as follows— Home Replication Strategy In this strategy, a firm utilizes the core competency or firm- specific advantage it developed at home as its main competitive weapon in the foreign markets that it enters. That is, it takes what it does exceptionally well in its home market and attempts to duplicate it in foreign markets.Multi-domestic Strategy It is the second alternative available to international firm. A multi-domestic corporation vi ews itself as a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market. Global Strategy It is the third alternative available for international firms. A global corporations views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide. Transnational Strategy The transnational corporation attempts to combine the benefits of global scale efficiencies with the benefits of local responsiveness.Strategies for Coca Cola Company These four strategy are shown in the following figure— Home Multi-domestic Replication Strategy Strategy v Transnational Global Strategy Strategy From these four strategies Coca-Cola Company follow the Multi-domestic strategies. They produce their products independently in different countries. All countries product are not same. They produce their products by following different strategy for differ ent countries, based on the internal and external environment of the country. Coca-Cola Company developed their strategy by considering the nature of the people of different county’s people, culture, status and so many other related factors.Behind the reasons of following of this strategy may be that, different countries’ economies of scale for production, distribution, and marketing are low, side by side cost of coordination between the parent corporation and its various foreign subsidiaries is high. Because each subsidiary in a multi-domestic corporation must be responsive to the local market, the parent company usually delegates considerable power and authority to managers of its subsidiaries in various host countries. Levels of Strategies followed by Coca-Cola Company There are three levels of strategies followed by Coca-Cola Company. This may be stated as the following Figure: Levels of Strategies Corporate Level Strategy Corporate level strategy attempts to defin e the domain of business the firm intends to operate.Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. A firm might adopt any of three forms of corporate strategy: †¢ A single business strategy †¢ Related diversification strategy and †¢ Unrelated diversification strategy. Coca-Cola Company follows related diversification strategy that is calls for the firm to operate in several different but fundamentally related businesses. Each of its operations linked to the others Coca-Cola characters, the Coca-Cola logo, and a theme of wholesomeness and a reputation for providing high quality family products.Coca-Cola Company follows this strategy because it has several advantages. At first, the firm depends less on a single products so it is less vulnerable to competitive or economic threats. Secondly, related diversification may produ ce economies of scale for a firm. Thirdly, related diversification may allow a firm to use technology or expertise developed in one market to enter a second market more cheaply and easily. Corporate level strategies of Coca-Cola Company is following Business Unit Level Strategy A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.Corporate strategy deals with the overall whereas business strategy focuses on specific business, subsidiaries or operating units within the firm. Business seeks to answer the question â€Å"how should we compete in each market we have chosen to enter? † The firms develop unique business strategy for each of its strategic business units, or it may pursue the same business strategy for all of them. The three basic business strategy are differentiation, overall cost leadership and focus. Coca-Cola Company uses the differentiation strategy effectivel y. Functional Level Strategy The functional strategies attempts to answer to question â€Å"How we manage the function? The functional level of the organization is the level of the operating divisions and departments. The strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing, finance, operations, human resources, and R;D involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively. Functional units of an organization are involved in higher level strategies by providing input into the business unit level and corporate level strategy, such as providing information on resources and capabilities on which the higher level strategies can be based.Once the higher-level strategy is developed, the functional units translate it into discrete action-plans that each department or division must accomplish for the strategy to succeed . E-COMMERCE OF COCA-COLA COMPANY Good points of Coca-Cola Company †¢ Brand Promotion †¢ Attractive products selection †¢ Look and feel 8 †¢ Provision of multimedia product, catalogue pages †¢ Personal attention †¢ Community relationships Weak points of Coca-Cola Company †¢ Performance and service: that is not easy navigation, shopping and purchasing, and prompt shipping and delivery. †¢ Discount pricing is not being offered. Developing International Strategies Developing international strategies is not a one-dimensional process.. Simply put, put strategy formulations deciding what to do and strategy implementation is actually doing it.Firms generally carry out international strategic management in two broad strategies- Strategy Formulation In strategies formulation, a firm establishes its goals and strategic plan that will lead to the achievement of their mission goals. In international strategy formulation, managers develop, refine, and agre e on which markets of enter (or exit) and how best to compete in each. Strategy Implementation A firm develops the tactics for achieving the formulated international strategies is known as strategy implementation. Strategy implementation is usually achieved via the organization’s design, the work of its employees, and its control systems and processes. Every Multinational Companies are developing their international strategies so that they can survive in the complex business situation.Now the modern market is fully globalized and as a result it’s really difficult for every multinational organization in the right track. In such aspect the importance of strategy formulation and strategy implementation played an important role. Side by side there is some important process which helps in international strategy formulation. Developing International Strategies in Aspects of Coca-Cola Company TCCQS is the Coca-Cola system’s branded quality management system. It helps c oordinate and guide our activities to ensure quality in everything they do. For entering in to a new market and be survive in the market it always ready to cope with change. Different government policy, economic condition, political situation, barrier and ban are associated with different market.Coca-Cola Company’s basic strategies are to develop a mission statement for entering a new market depending on a fully fledged market survey. Identifying external and internal environment strength, weakness, opportunity, and threats is the next management strategies. Depending on the scope and opportunity the company will go forward as well as try to resolve the weakness and threats. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. Lastly this company establishes a control framework for controlling the managerial and organizational systems and process as well. This company believes that, for takin g a position in a new country is fully depends on the good formulation strategies and keeping it.To do business outside the local market is depending on the quality control of the product and quality ensures the customer perception and the choice for consuming this products. Through this model, we see that the company is first take the response of customers and consumers through market survey. Then the management accumulates the best quality resources for making their products. This process includes- †¢ Skilled employee involvement for production and quality control †¢ High quality materials for production †¢ Up to date technology for quality control †¢ Effective methods and newly developed strategies They will follow some sequential steps in developing the international strategy formulation.Those steps help the Coca- Cola Company to enter and establish their business in multinational base. They are following multi-domestic strategies for their produced product a s well as their marketing system. The analysis of different levels of strategic formulating of Coca-Cola Company is given below. Developing the Mission Statement Coca-Cola Company begins the international strategic planning process by creating a mission statement, which clarifies the organization’s purpose, value, and directions. The mission statement is often used as a way of communicating with internal and external constituents and stakeholders about the firm’s strategic direction. Mission statement of Coca-Cola CompanyThis company focused on driving growth in of their business in selected profitable and emerging categories. To develop, implement and continuously improve the integrated management systems in a culture of continuous improvement which: †¢ Directs the continual up-gradation for efficient and environment friendly manufacturing technology. †¢ Monitor and improve the efficiency and effectiveness of all business processes. †¢ Promotes professi onal and flexible work environment, teamwork and innovation through employee participation and process ownership. †¢ Drives customer orientation at all levels within the organization. †¢ Monitor and economize the Cost of Quality.Comments on mission Statements (In terms of how they support the strategies) The vision statement of this company supports the existing strategies that are (generic strategy) that Coca Cola needs to pursue is that of differentiation. In their current vision and mission statements, the company says it aims to be a low cost leader, yet through their analysis of the strategic direction, the company needs to adopt a generic strategy of differentiation. This will allow Coca cola to do two things; 1. Increase unit sales 2. Gain buyer loyalty However, at the expense of sounding simplistic, it is necessary that the company communicate its differentiation to its customers, otherwise these two advantages will not avail themselves.Initially Coca cola will nee d to adopt a focused differentiation approach, which means that they should selectively choose which markets will profit them the most and then target only those markets until such provisions are in place from where the company is able to expand its target base. After which they should opt for a broad differentiation generic strategy. COCA-COLA COMPANY, THE SWOT ANALYSIS SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Inter brand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2008.The Business Week-Interbred valued Coca- Cola at $67,000 million in 2008. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million The Company’s strong brand value facilitates cus tomer recall and allows Coca-Cola to Page 37 38. Strategic Management Issues of Coca-Cola Company penetrate markets. However, the company is threatened by intense competition which could have an adverse impact on the company’s market share. Analyzing the primary competitor and identifying their Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) help determine target markets, marketing plan, and customer service, sales forecasting and sales planning.Examining the following will assist in the competitive analysis: Identify the level of rivalry among competing sellers in the industry Review strategies of companies to encourage customers to switch from a competitor Analyze ease of entry for new competitors Determine bargaining power for suppliers of key materials and components Determine bargaining power for buyers of the product SWOT Analysis represents the analysis of the following four things— STRENGTHS Distribution network: The Company has a strong and r eliable distribution network. The network is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It has a distribution network consisting of a number of efficient salesmen, 700,000 retail outlets and 8000 distributors.The distribution fleet includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. Strong Brands: The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like Coca-Cola, Fanta, Limca, and Maaza add up to the brand name of the Coca-Cola Company as a whole. The red and white Coca-Cola is one of the very few things that are recognized by people all over the world. Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consul tancy Inter brand. It was estimated that the Coca-Cola brand was worth $70. 45billion.Low Cost of Operations: The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs. WEAKNESSES Low Export Levels: The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola. Small Scale Sector Reservations Limit Ability To Invest And Achieve Economies Of Scale: The Company’s operations are carried out on a small scale and due to Government restrictions and ‘red-tapism’, the Company finds it very difficult to invest in technological advancements and achieve economies of scale. OPPORTUNITIESLarge Domestic Markets: The domestic market for the produ cts of the Company is very high as compared to any other soft drink. Coca-Cola India claims a 58 per cent share of the soft drinks market; this includes a 42 per cent share of the cola market. Other products account for 16 per cent market share, chiefly led by Limca. The company appointed 50,000 new outlets in the first two months of this year, as part of its plans to cover one lakh outlets for the coming summer season and this also covered 3,500 new villages. In Bangalore, Coca- Cola amounts for 74% of the beverage market. Export Potential: The Company can come up with new products which are not manufactured abroad, like Maaza etc and export them to foreign nations.It can come up with strategies to eliminate apprehension from the minds of the people towards the Coke products produced in India so that there will be a considerable amount of exports and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market. Higher In come among People: Development of India as a whole has lead to an increase in the per capita income thereby causing an increase in disposable income. Unlike olden times, people now have the power of buying goods of their choice without having to worry much about the flow of their income. The beverage industry can take advantage of such a situation and enhance their sales. THREATSImports: For example: As India is developing at a fast pace, the per capita income has increased over the years and a majority of the people is educated, the export levels have gone high. People understand trade to a large extent and the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than have beverages manufactured within the country, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company. Tax and Regulatory Sector: The tax system in India is accompanied by a variety of regulations at each stage o n the consequence from production to consumption.When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or updating a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems. Slowdown In Rural Demand: The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media.All these problems might lead to a slowdown in the demand for the company’s products. COCA-COLA COMPANY, THE PEST ANALYSIS A scan of the external macro-environment in which the firm operates can be expressed in terms of th e following factors: †¢ Political †¢ Economic †¢ Social †¢ Technological The acronym PEST (or sometimes rearranged as â€Å"STEP†) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fits into an overall environmental scan, which consists of significant political, economic, social and technological analysis for a firm to reach their desirable position or to attain the goals and objectives.For operating a business worldwide it is too much important, because its analysis represent the overall environmental scanning as shown in the following diagram: Environmental Scan / External Analysis Internal Analysis / Macro environment Microenvironment | P. E. S. T. Coca-Cola Company’s perform/ operate their business unit in different country based on the developing of the PEST analysis. The PEST analysis of Coca-Cola Company is as following— Political Factors It is one of the significant parts of a compa ny where, in which country they operate their business unit. Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: †¢ tax policy †¢ employment laws †¢ environmental regulations †¢ trade restrictions and tariffs political stability Economic Factors Another most imperative element for PEST analysis is economic factors. Economic factor affects the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macro-economy: †¢ economic growth †¢ interest rates †¢ exchange rates †¢ inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: †¢ health consciousness †¢ population growth rate †¢ age distributio n †¢ career attitudes †¢ emphasis on safetyTechnological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: †¢ R;D activity †¢ automation †¢ technology incentives †¢ rate of technological change Develop Strategic and tactical goals and plans of Coca-Cola Company After completion of SWOT and PEST analysis as context, international strategic planning is largely framed by the setting of strategic goals. Based on different market situation as well as customers response this company will set up their tactical goals for being a strong position in the global market place.Strategic goals are the major objectives that the Company wants to accomplish through pursuing a particular course of action. The basic objective of set up this strategic and tactical plan and goals is to exploit the firm’s strengths and environmental opportunitie s, neutralize external threats and overcome the firm’s weakness. Depending on those vital factors this Coca- Cola Company is develop a Control Framework for their overall controlling of management. Through this framework managerial and organizational systems are observed, monitor, and processed. Findings By preparing this report about the strategic management issues of multinational companies (MNCS), the case study on the Coca-Cola Company, we get some important things.These findings are as follows— †¢ Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. †¢ Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard. †¢ It operates in 46 U. S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco a nd the Netherlands. Coca-Cola is the nonalcoholic bottled beverages. †¢ The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries †¢ Strategic management integrates the knowledge and experience gained in various functional areas. †¢ 3 Major Criteria in decision Making are—the concept of Maximization, the concept of satisfying, the concept of instrumentalism. †¢ The vision of Coca-Cola Company is to refresh the world in body, mind and spirit †¢ Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. †¢ Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history †¢ It has soft drinks, energy drinks, juice drinks, sports drinks, tea and coffee, water and other drinks. †¢ Coca-Cola Comp any follows the multi-domestic strategy for operating their business. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. †¢ Good points of Coca-Cola Company are brand promotion, alternative products selections, Provision of multimedia product, catalogue pages and so on. CONCLUSION Being in such a tense competition (just like the brand Coca- Cola), Coca-Cola should not take the direct and tough attack upon it. There is no good to either side. The best way is to keep a peaceful relationship with it and always compare with others; we should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is betted Of course the most important rule is to improve ourselves to meet the consumers.An organization’s strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategi c moves adopted by the organization’s competitors. The organization has to carefully study these moves and accordingly devise strategies to gain competitive advantage. For the same, the organization needs to conduct an industry and competitive analysis. The paper discusses the steps and processes involved in the same. In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor